How to Make a YouTube Video (Beginner’s Guide)


How to Make a YouTube Video (Beginner’s Guide)

Get tips from some of the top YouTubers and learn exactly what you should (and shouldn’t) do to make a YouTube video.

how to make a youtube video


With no secret that YouTube is the ultimate place to post video content.
YouTube has big coverage of average 1.9 billion user and they watch a billion hours of video every day. To put that in perspective, that’s over 114,000 years of video consumed EVERY DAY.
Top YouTube content creators can make hundreds — if not thousands — of dollars a day, but ironically, being successful and making money on YouTube has little to do with actually making a video.
Today I’m going to share with you techniques from some of the top YouTubers that show exactly what you should (and shouldn’t) do for YouTube content creation.
If you want to know how to start making YouTube videos, you’ll love this guide.
With a few simple steps, you’ll be creating content in no time!
Let’s go!
Here’s everything, step-by-step, that you need to make a successful YouTube video:
Step 1. Create a YouTube video strategy

Step 2. Make sure your video is found on YouTube

Step 3. Find YouTube ideas and topics

Step 4. Understand YouTube equipment for beginners

Step 5. Learn the first YouTube video you should make

Step 6. Set up your video recording

Step 7. Record your desktop

Step 8. Edit your video

Step 9. Upload your video on YouTube

Step 10. Optimize your video for YouTube

Step 1. Create a YouTube or Video Strategy

Choose the right topic (for the right audience)

Want to know the best-kept secret about being successful on YouTube (or any other content platform)?
It has very little with you as the creator.
You can be charismatic, funny, and smart — but if you don’t provide value, your videos are useless.
It’s not about you or what you can gain. If you show up to YouTube looking to get something out of it, you probably won’t be very successful.
You need to focus on your audience. Not yourself.

youtube logo on an iphone


Step 2. Make sure your video is found on YouTube

A video can’t be successful if no one sees it! You must consider Search Engine Optimization (or SEO) when you start creating your video.
There is a lot to learn and figure out, but mainly you want to get your content found by the people who are searching.
Two key ways to rank your YouTube videos are:
  1. Make content that is good for the users
  2. Make content that is good for search engines
At the end of the day, you want your content to be found. SEO can be a hugely complicated endeavor, but you don’t have to do everything at once. The creators we talked with made a few easy suggestions.
Andrew Kan, of TubeBuddy, recommends that you make your content focused on a specific topic and niches, which will help your content be more searchable.
“Many people spend time on broad terms that have so much competition they’re never going to show up for [in search],” he said. “If you show up on the race day, and you’re [not] a runner and you’ve practiced once, you can’t expect to win. So by practicing, by understanding that being more specific helps you be more discoverable, it helps you win.”
In addition to focusing your content on specific topics, Jeremy Vest recommends that you make sure your content is helpful and answers questions your potential audience is asking.
“Match that search intent with ‘how do I fix this blank’, and you sell that blank,” he said. “Instead of just talking about how good your widget is, be the answer to questions being asked … And being the answer to those is…one of the easiest ways for brands to start doing well in this environment and then from there beat that expectation. Provide things they’re not expecting. Have guests they wouldn’t expect to be on your program. And, give more value than they can even believe.”
To make your content helpful and findable, consider the questions being asked and where they’re being asked. Then you can create the right content and post it where it will be found.

Step 3. Find YouTube ideas and topics

Now that you know your audience, you may be wondering “What should I make a YouTube video about?” The good news is that there are tons of ways to find Youtube video Idea that your audience is searching for.
Let’s say you run a home contracting business. You decide you are going to target your channel towards current homeowners looking to spruce up their house. Your initial video topics might include things like How to Remove Popcorn Ceilings or How to Refinish Your Kitchen Cabinets.
That’s a great start, but for even more ideas than your initial list, here are some tips from Gord Isman of the best places you can use to get inspired and find highly-relevant topics for your specific audience.



youtube video search results


Step 4. Understand YouTube equipment for beginners

It can be easy to get overwhelmed and feel like you don’t have the right tools to create your video.
It’s fun to have high-end equipment and there is no question that better equipment can produce a better quality video.
Keep in mind, too, that highly specialized equipment that can be complex to run, and requires considerable time and training to master.
Especially as you’re starting out, try not to worry too much about equipment.
First, learn to get good at creating the content and worry about leveling up your gear later.

Step 5. Learn the first YouTube video you should make

There are all kinds of videos that people create on YouTube. The best video you can start with is an instructional video
According to a recent youtube world 53% of people reported watching two or more instructional videos per week (up 152% compared to 2013).
A simple tutorial or how-to video is a great way to get your feet wet.
A tutorial video simply answers a question someone asked. It could be. How to Freeze Panes in Exel or How to Change Your Oil. ,Either way, you’re simply sharing your expert knowledge with others.

Step 6. Set up your video recording

Now that you know your audience, have you topics planned out, and know what video to make it’s time to get started making your video.

Step 7. Record your desktop

Pick your favorite screen recorder and walk through your script as you record your desktop.
Here at TechSmith, we use camtasia for a lot of our YouTube videos.
It’s perfect for anyone who needs to make instructional videos on YouTube and we have a ton of help video to get you started.
Your recording can be as simple or complex as you want to make it. You can record webcam to give it some personality,create an introadd music, or simply hit record and share it out.

Step 8. Edit your video

Editing your video can be the most fun and most time-consuming part of the creation process. And for a beginner, it can definitely be the most overwhelming.

Step 9. Upload your video to YouTube

Uploading to YouTube is simple. If you use Camtasia to create your YouTube video you’ll have the option to share directly to YouTube from within the product. You’ll simply have to log into YouTube and connect your YouTube account to Camtasia.

Step 10. Optimize your video for YouTube

As you start making your video there are few key areas you’ll want to focus in on to make sure your video performs well in YouTube. By being strategic while you make your video you’ll give yourself a better shot at ranking on YouTube.
So i hope you start a youtube channel with your enthusiasm and great energy,
I just want to tell you that!  (See down)
       Knowing is not enough; we must           apply.

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